Beats By Dre - "The Game Starts Here"

2015 commercial

The Sweet Shop, Reset

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Synopsis

The game begins far away from the glare of stadium lights. It starts in the nation that shapes you. On the fields where you hone your skill. In the gyms where you strengthen your body. And in the locker room where you ready your mind for battle. In this game, the ones who handle the expectation and pressure of their nation will be the ones who triumph. The game starts here.

Watch Richie McCaw in 'We Belong Here' as he draws strength from his homeland and prepares to write the final chapter of his legacy. The film features a never heard before Haka written exclusively for Beats By Dre by Kapa Haka leader and Haka composer Inia Maxwell.