Synopsis

Clemenger BBDO, Wellington has announced the launch of Thoughts - a 'flexible content' series for the New Zealand Transport Agency (NZTA) aimed at stoner drivers.

The visual story follows two young guys driving home after a 'session' in the afternoon. The driver is stoned; he's compensating and trying really hard to remain focused on the road but his mind wanders and chaos unfolds. In Thoughts - released last Sunday - none of the characters talk.

Brigid Alkema, executive creative director, Clemenger BBDO: "Thoughts is a blank canvas; a flexible piece of content, purposely designed for people to now play with. We've invited comedians to write and voice what's going on in their wandering minds to animate the series. Every time you see it, you'll hear something different - from straight out nonsense to something topical happening in NZ or around the world."