Synopsis

What powers you? For the 10,000 athletes competing in the 2016 Rio Olympic and Paralympic Games, the answer will be POWERADE.

The official sports drink of the Rio 2016 Olympic Games is launching its most impactful campaign yet this summer, bringing together the brand's iconic blue color and the blue blood of Medieval knights to create "The Power of Blue Blood".

Working to represent their countries and land, Medieval Blue Bloods were the elites of their era. However, their nobility would not have continued to rule without the loyalty of their knights. Whether nobility or a commoner, all those hoping to become a knight in Medieval Europe landed on an equal playing field, starting as a child and training for years before securing the title. During this training, hopefuls work to develop discipline, reach peak athletic shape, and perfect various mental and physical skills.